Analytics
The Analytics page of a project shows what Google Search Console and Google Analytics 4 report for your site. It needs a Google connection on the project (see Integrations).
What it shows
Search Console
- Clicks, impressions, CTR (click-through rate) and average position for the last 28 days, next to the 28 days before.
- Top queries: up to 25 searches that showed your site, with clicks, impressions, CTR and position.
- Top pages: up to 25 pages of your site that appeared in search, with the same numbers.
Google Analytics 4
- Sessions, users (active users) and conversions for the last 28 days, next to the 28 days before.
- The same numbers by channel (the GA4 default channel group, for example Organic Search or Direct).
- The same numbers by landing page, up to 25 pages, ordered by sessions.
Date windows
Both sources compare two periods of 28 days:
| Source | Current period | Compared with |
|---|---|---|
| Search Console | 28 days ending 3 days ago | the 28 days before that |
| GA4 | 28 days ending yesterday | the 28 days before that |
Search Console data takes about 2 to 3 days to become final, so its window ends 3 days ago. Recent days would otherwise look lower than they are. GA4 data is complete up to yesterday.
When the data is updated
BoostUp does not call Google when you open the page. A sync job fetches the numbers and stores them as snapshots, and the page reads the latest snapshot.
- A sync runs every night at 02:30 UTC for every connected project.
- A first sync runs when the BoostUp team connects your Google account.
- Last synced on the page shows when the latest sync finished. If the sync could not read one of the sources, the error is kept on the integration and the last good numbers stay on the page.
When nothing is connected
Without a Google connection the page says that analytics is not connected yet and shows no numbers. There is no sample data. Ask for a connection through Support.